Home Happenings Aladdin Group Ups The Ante As Digital Commerce Player

Aladdin Group Ups The Ante As Digital Commerce Player

Tech company Aladdin Group upped its market game plan by leveraging on is new role as a dominant digital commerce player focussing on the Halal and MuslimFriendly landscape after a corporate restructure. The Halal and Muslim-friendly markets represent one of the largest growing consumer segments in the world, with a global consumption value of an estimated USD3 trillion (RM12.54 trillion) annually. A homegrown Malaysian company, Aladdin Group’s approach to the industry leverages on local Malaysian talents paired with one of the most established digital teams in China as a strategic partner, specialising in e-commerce, artificial intelligence and the recent trend of social commerce.

“We’ve witnessed an industry shift throughout the past 10 years, where seven of the largest companies in the world by market cap today are tech companies, and out of those, five of them are multi-sided platforms,” says newly-appointed group CEO Eizaz Azhar.

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