AHB Technology Sdn Bhd’s Artwright showroom/ corporate office is a stunning design masterpiece that emerged as a winner at the MIID Awards
The new award-winning showroom and office space for Artwright Group Naza Tower, Platinum Park, Persiaran KLCC is a striking showcase representing Artwright as the leading premium office furniture brand.
Marrying the concept of Heritage + Future Heritage as a catalyst towards visionary innovations coming together, the space was designed such that each section was revealed design layer upon design layer; and collection upon collection; creating constant interesting reveals as visitors walk through the showroom gallery. This effect makes the trip to the showroom a worthwhile and satisfying journey.
The back office meanwhile is tucked on the other side of the space, away from the showroom area.
Design Rationale
The Artwright Showroom and Office at Naza Tower, Persiaran KLCC was designed as a “by appointment only” Office Furniture Boutique.
Due to the rich heritage that Artwright possesses – with its humble beginnings in 1965, when its Founder Yong Chee Leong came up with Artwright’s first drafting board and drafting stand targeted for architects and engineers – it has since built a reputation among its high-end clientele from all over the world. This legacy was due to the many years the company has spent constantly innovating and improving the quality of its products.
Celebrating its heritage as the oldest manufacturer of office system furniture in Malaysia and given its reputation as a high-quality system furniture brand among its clientele, Artwright decided to match its new showroom / office to the value that it has achieved.
Relocating its new showroom / office to Persiaran KLCC; famous for its various upscale, high-end boutiques; the interior design for this space has been aligned with the location as well as the rich heritage and the value of the brand itself.
The intended design goal was to curate a showroom cum office space that is as unique as Artwright’s rich heritage.
“Case studies were conducted prior to the design stage. Interestingly though, the findings point out that most showrooms for office system furniture in Malaysia fail to portray the value of the brands’” he shares.
Therefore, inspired by the boutiques surrounding its location, a design strategy was formulated for this showroom / office for Artwright – which was to create a boutique-like feel within the space.
This, according to Choong, is especially true for the showroom zone to further accentuate the product and technology Artwright has innovated throughout the years.
The entire floor was divided into two design scheme areas namely;
1. The showroom and mock-up space
2. The back office
Window display
Aligned with the goal to create a unique showroom tailored for Artwright that enables it to stand out from the rest, a window display area inspired by high-end designer boutiques was deliberately designed at the foyer as a form of an introduction of the brand before visitors step inside the showroom. This thematic window display in fact, relates the story of what Artwright is all about and which also showcases their latest collection.
